Privacy Policy
This Privacy Policy explains how we collect, use, and share your personal data when you visit or make a purchase on Taupera.com (“Website”).
1) Personal Data We Collect
Device Information (collected automatically): browser type, IP address, time zone, installed cookies, pages/products viewed, referring pages/search terms, and on-site interactions. We collect this via:
- Cookies (see http://www.allaboutcookies.org for details and how to disable them)
- Log files (IP address, browser, ISP, referring/exit pages, timestamps)
- Web beacons/tags/pixels (usage analytics)
- Order Information (when you buy or attempt to buy): name, billing and shipping address, payment info (including credit card details), email address, and phone number.
- “Personal Information” includes both Device Information and Order Information.
2) How We Use Personal Data
- Fulfill and process orders (including payment processing, shipping arrangements, and sending invoices or confirmations).
- Communicate with you regarding your order or inquiries.
- Screen orders for potential risk or fraud (particularly using IP address checks).
- Improve and optimize the Website by analyzing how customers interact with it.
- Evaluate and enhance marketing and advertising campaigns.
- Provide relevant offers or advertising based on your activity and preferences.
3) Sharing Personal Data
- We share your data with trusted third parties to help operate our services, for example:
- Shop platform (e.g., Shopify) to run our store (see their privacy policy).
- Google Analytics to understand how customers use the Website (privacy policy: https://www.google.com/policies/privacy/; opt-out: https://tools.google.com/dlpage/gaoptout).
- We may disclose data if required to comply with legal obligations, enforce our rights, or respond to lawful requests such as subpoenas or search warrants.
4) Targeted Advertising & Cookies
- Cookies and similar technologies are used for personalization, analytics, and retargeting.
- By using the Website, you consent to third parties processing your IP address to determine your location for currency conversion; this selection is stored in a session cookie and removed when your browser closes.
- To opt out of interest-based advertising:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance: http://optout.aboutads.info/
5) Legal Bases (GDPR)
- Contract Performance (Art. 6(1)(b)) for processing orders and providing customer service.
- Legitimate Interests (Art. 6(1)(f)) for fraud prevention, analytics, and marketing (balanced against your rights).
- Consent (Art. 6(1)(a)) for certain cookies or marketing activities.
- Legal Obligations (Art. 6(1)(c)) where applicable.
6) International Data Transfers
Your data may be transferred outside the EEA or UK (e.g., to Canada or the USA). Where required, we implement appropriate safeguards such as Standard Contractual Clauses to protect your data.
7) Data Retention
Order Information is retained for as long as necessary to fulfill the purposes outlined in this policy and to meet legal, tax, or accounting requirements unless you request its deletion, where legally applicable.
8) Your Rights (EU/UK)
- Request access to the data we hold about you.
- Request correction, updating, or deletion of your data.
- Request restriction or portability of your data.
- Object to certain types of processing, including direct marketing.
- Withdraw consent where processing is based on your consent.
To exercise any of these rights, email support@taupera.com.
You may also lodge a complaint with your local data protection authority.
9) Do Not Track
Our Website does not alter its data collection or usage when a Do Not Track signal is detected by your browser.
10) Changes
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
11) Contact Us
For more information, questions, or complaints about our privacy practices, contact us at support@taupera.com.